Privacy Policy

1. Who we are and how to contact us

Professional Bar Training (PBT) is a training program developed by Pernod Ricard.

Pernod Ricard is committed to protecting your privacy. At all times we aim to respect any personal information you share with us, or that we receive from others, and keep it safe. Where we use the words “we” “us” and “our(s)”, we are referring to Pernod Ricard.

This document sets out our data processing practices and your rights and options regarding the ways in which your personal information is used and collected. If you have any queries, please contact Pernod Ricard’s data protection contact by emailing

If you have any questions relating to your subscription, the use of the platform or any inquiries relating to Professional Bar Training, you can contact us:

Our registered address is: Professional Bar Training 4-5 N Mews, Holborn, London WC1N 2JP.


Call: +44 (0)20 7089 3800


2. How we collect your personal information

We collect your personal information when you interact with us through our platform, and notably:

  • When you directly provide it to us directly

For example, when you subscribe to a PBT marketing for future courses, respond to a PBT survey, or register for a PBT-hosted course or event.

  • From your examination and qualification

WBBT is a OFQUAL approved qualification.l When you are registered and have paid the course fee with PBT, some of your personal information for the purpose of identification and managing your qualifications and results will be automatically shared upon registration with CTH (Confederation of Tourism and Hospitality)

  • When our systems collect information or personal information indirectly

For example, whenever you use a website or mobile application. The most common type of information collected is in the form of cookies (cookies are small text files sent by your computer each time you visit our website) but can also include personal information transferred by the device you are using to access our website. The manufacturer of your device or the provider will have the details about what information your device shares. Please see our Cookies Policy below for more information.


3. What personal information we collect

The type of information we collect depends upon your engagement with us. We may collect the following information about you:

  • Your name, date of birth, gender and contact details (this could include your postal address, telephone numbers and email address
    1. Bar/Organisation –
    2. Country / State

(b) Your payment card details (which are encrypted) when you purchase any products or services (should you pay for one of our products or services using one of our payment forms, your card details will not be retained and will be securely destroyed);

(c) When you set up any account with us, your login credentials;

(d) Your marketing preferences;

(e) Your correspondence with us;


4. Why we collect your personal data

Your personal information is used for a number of different reasons, which we set out below.

  • To manage your registration and account on the platform, in particular:
    • To register you as a candidate with CTH and enable you to sit examinations for PBT qualifications;
    • To administer and conduct your examination;
    • To communicate with you and issue your examination results and qualification certificate as appropriate.
    • To provide you with post-results services such as enquiries against results and appeals and solicit feedback from you on PBT qualifications.
    • To send you information regarding the course or event for which you are registered (or which you have registered interest in).
  • To process your registration for any PBT-hosted events that you wish to attend.

(c) To carry out research to better understand your requirements on the relevant products and services and send you personalized marketing communications including information about our qualifications, upcoming events.

(d) To establish statistics on the trainings offered.

(e) To investigate any potential maladministration, malpractice or other non-compliance in connection with the delivery of PBT qualifications.


5. Lawful processing

We are required to rely on one or more lawful grounds to collect and use the personal information we have outlined above. We consider the grounds listed below to be relevant:

Performance of the contract

Where it is necessary to use your personal information to execute a contract with you or to take steps at your request prior to entering into one. For example, when you sign up to any PBT course and qualification, you are asked to agree to our terms and conditions which are provided separately. This creates a contract between you and us. It will be necessary to use your personal information to execute the contract, provide you with the services that you selected, and to update you about access, any changes or potential down time to the platform as examples.

Legitimate interests

Where applicable law allows us to collect and use personal information for our or another person’s legitimate interests, and the use of your personal information is fair, balanced and does not unduly impact your rights.

For example, we process your personal information to personalize our services to you: this processing is based on our legitimate interest to be able to provide accurate and personalized services to our customers


Where we ask for your consent for our use of your personal information for a specific purpose. For example, we will ask for your consent to send you marketing materials via email. You always have the right to withdraw your consent.

Legal obligation

Where the processing of your personal information is necessary for us to comply with a legal obligation to which we are subject. For example, we may need to report matters from time to time to our regulators such as CTH and Ofqual.


6. Marketing communications - Opt-in and Opt-out

In general, we will not send you any marketing information unless you have requested to receive e-mail. However, if you have made a purchase from us in the past or contacted us in relation to one of our qualifications, we may contact you in the future about similar items or qualifications. We will always provide you with an opportunity to opt out of any further communication, as discussed more below.

For legal entities, such as companies, limited liability partnerships and other incorporated organisations, we operate, in compliance with the relevant data protection laws, an ‘opt-out’ policy. This means that we will continue to contact such businesses with news and information of our goods and services until we are informed by you that this communication is no longer required.

If you (whether an individual or a legal entity) wish to be removed from our direct marketing list and do not wish to receive any further information from us (opt-out) you can inform us of this by clicking on the link at the bottom of each email communication you receive from us, or by going to your account page. Once this information is received, we will remove you from our direct marketing database.


7. Sharing your personal information with third parties

For us to provide you with products and services, we are required to share some of your personal information with certain approved third parties. These include, examining body (CTH), suppliers (for example, our IT and course management services provider) and regulatory bodies (for example, Ofqual, or Information Commissioner’s Office).

We reserve the right to disclose your personal information to third parties:

(a) in the event that we sell our platform, in which case we may disclose your personal information to the prospective buyer of our platform;

(b) if substantially all of our assets are acquired by a third party, personal information held by us may be one of the transferred assets;

(c) if we are under any legal or regulatory obligation to do so; and

(d) in connection with any legal proceedings or prospective legal proceedings, in order to establish, exercise or defend our legal rights.

If we share your information with any other third party, we will let you know in advance by email.


9. How do we keep your personal information secure?

We take all necessary technical and organizational measures to protect the confidentiality and security of your personal information collected from this website and/or our applications. These efforts include but are not necessarily limited to: (i) storing your personal information in secure operating environments that are not available to the public and that are only accessible to our authorized employees, and our agents and contractors; and, (ii) verifying the identities of registered users before they can access the personal information we maintain about them.


8. International Data Transfers

While we are based in the UK, our reach is international with candidates based around the world. We will only store data within the UK EEA.

We are a global company and your personal information may be transferred across international borders. It may be transferred to countries that have a different level of data protection laws than the one existing in the country from where you submitted your personal information. Your personal information may also be transferred between different companies of the Pernod Ricard Group located in different countries. We take the appropriate measures to maintain security of the personal information both during transit and at the receiving location by implementing contractual clauses as set out by the European Commission, in accordance with applicable law.

Our main service providers are based in the United States. The transfer of personal data to these service providers are implemented in accordance with applicable laws and rely on standard contractual clauses as set out by the European Commission. Such service providers are also bound by a contract that ensures a high standard of privacy protection and requires (amongst other provisions) that they act only on our instructions and implements all technical measures necessary on an ongoing basis to keep your personal information secure.


11. Data retention – how long do we hold your personal information

We will store your personal information in our databases as long as your account is active, for the duration of the contract with you or as needed to provide you the services you requested or to answer queries or resolve problems, provide improved and new services. We may also retain your personal information in accordance with our internal retention procedure as necessary to comply with our legal and regulatory obligations, resolve disputes and enforce our agreements.

We may thus retain your personal information after you stop using our services according to the statute of limitations.


12. Your rights

You have several rights under data protection law, these are summarised below.

Your right of access

You have the right to know what information we hold about you and how it is processed. If you wish to access your personal information, contact

The right to rectification

If you think that the information we hold about you is inaccurate or incomplete, or if your contact details change, you can request to rectify your personal information

The right to erasure

You reserve the right to ask us to delete your personal information; however, this is not an absolute right. We can refuse to erase personal information which we need to keep in order to comply with legal obligations. For example, we are required by HMRC to keep personal information for up to 6 years for VAT reporting purposes, and in relation to investigations by law enforcement agencies or the Information Commissioner’s Office.

When you ask us to delete your personal information, we may clarify with you as to whether instead you no longer wish to hear from us again. If this is the case, we may retain limited information about you to make sure you are removed from all future marketing lists.

The right to transfer your personal information (known as data portability)

You have the right to move, copy or transfer your personal information from one organisation to another. If you wish to transfer your personal information, we would be happy to help. If you ask for a data transfer, we will give you a copy of your personal information in a structured, commonly used and machine-readable form (for instance, in a CSV file format). We can provide the personal information to you directly. When making a transfer request, it would be helpful if you can identify exactly what personal information you wish us to transfer. We will comply with your request within one month or, if the request is complex or there are several requests from you, within two months.

The right to object

You have the right to object to the processing of your personal information by us, at any time, for direct marketing purpose, for marketing purpose based on profiling, or if the data processing is based on our legitimate interest (except if we can demonstrate compelling legal grounds for the processing).

If you would like to exercise any of the above rights, or if you have any questions or complaints, please contact

You are informed that you can also lodge a complaint with the supervisory authority of the country where you are located if you have any concern about the conditions of processing of your personal information (in the UK the Information Commissioner’s Office – you can find the relevant details on their website:


13. Policy Update

We may update this policy from time to time to take account of any new business activity or to reflect any changes in law or best practice in relation to data protection. We will seek to make you aware of any significant changes to this policy by placing an update notice on our website.


This policy was last updated on 06/11/2020

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